Category Archives: Digital Marketing

Private equity groups are always looking for the sure thing – it’s part of their culture. It’s not surprising they’ve been so slow to embrace Digital Transformation, but money is usually pretty conservative. So here’s a wake-up call for anyone … Continue reading →

There are many emergent marketing practices flourishing today, but generally these practices involve only two channels-the Internet and the mobile phone. Marketing and advertising online have been done by almost all businesses, but not everyone has tried investing in the … Continue reading →